Jake Burton Carpenter: Snowboarding Pioneer | Burton Snowboards
Jake Burton Carpenter
Jake founded Burton Snowboards out of a Vermont barn in 1977 and dedicated the rest of his life to snowboarding. He was our founder, the soul of snowboarding, the one who gave us the sport we all love so much. The impact his spirit had on each of us is undeniable, and through snowboarding, the feelings we've experienced and the memories we've made are unforgettable. His legacy will live on forever.
a global day of having as much fun as possible to celebrate the legacy of Jake Burton Carpenter
Dear Jake...
Using the message board below, join us in honoring Jake by writing him a note sharing how snowboarding changed your life. Then scroll through the messages we've received so far to get inspired.
To write your own note to Jake, simply click on the pencil icon to get started.
"After his fascination with the Snurfer… he built the first successful snowboard company."
The New York Times
"What Snowboarding Owes Jake Burton: A Remembrance"
Snowboarder Magazine
The Mine is Ours
Product development was Jake’s biggest passion, and he always made it fun. Taking a piece of gear and asking: How can we make it better? He couldn’t keep his hands off, and no detail was too small. Thus, Mine77, Jake’s personal creative outlet, was born.
"At Burton, we redefine traditions, turning the expected on its head. Our iconic use of the middle finger as a symbol reflects our resilience and pride as winter sports rebels. When Jake faced a life-threatening illness, the entire company gathered spontaneously for a group photo, expressing love and solidarity. The resulting 'We Fucking Love You Jake' image, displayed prominently in Jake's hospital room, became a source of inspiration for his recovery. This unconventional gesture encapsulates the love, mutual respect, and strength of community that define Burton Snowboards."
- Donna
In His Own Words
Jake was always hands-on, and determined to do things his own way. No one could map out his life story but him, so he wrote it himself.
How I Built This
Spend some time with Jake in his interview with NPR's Guy Raz.
#RideonJake
#RideonJake
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What is Room-to-Grow?How it Works
What is Room-to-Grow?
Growth spurts happen. Room-to-Grow helps you stay one step ahead.
Available in select kids’ jackets, pants, and snowboard boots, we’ve pioneered simple, built-in features to extend sizes, so it’ll fit your growing rider for longer.
Key Components of the Room-to-Grow System include:
Extendable sleeves: Kids’ jackets with the Room-to-Grow feature have sleeves that can be extended 1.5 inches (4cm).
Extendable pant legs: Kids’ snow pants with the Room-to-Grow feature have legs that can be extended 1.5 inches (4cm).
Interchangeable footbeds: Kids’ snowboard boots that feature Room-to-Grow have a removable footbed and a secondary integrated footbed to expand boots one full size.
How it Works
How to Extend Kids' Snow Pants
Growth spurt? No problem. To add up to 2 inches of extra length, locate the red stitching inside the pant cuffs and carefully remove it. A little extra room goes a long way when kids seem to grow overnight.
How to Extend Kids' Snow Jackets
When sleeves start feeling a little short, Room-to-Grow makes it easy to add up to 2 inches of extra length. Simply locate the red stitching inside the sleeve cuffs and carefully remove it to release the extra room hidden within.
How to Extend Kids' Snowboard Boots
Get up to one full size more with Room-to-Grow snowboard boots. When growing feet need a little extra room, simply remove the smaller footbed insert to create additional space while maintaining cushioning and comfort.
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